Attaining Organizational Innovations - Better Smart than Fast
نویسندگان
چکیده
Is never-ending innovation really the key to the ultimate success? Reading marketing and technological innovation literature, it is easy to get the impression that businesses today cannot survive without the continuously innovating processes and technology that new products are based upon. Yet, it seems that truly successful businesses know better. Asked about the rate of innovation and measuring innovation process success, the executive director of development in a successful manufacturing company responded:
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